BACKYARD SHED
|
QVC+TIM=SOLD!12 items with multiple sell-outs on QVC nationally with exposure to 100 million households.
It took Tim four years to get his first client onto one of the world's largest networks - QVC. In 3 short years he has successfully landed 12 items on the national network. Mr. Forrest came to me as a referral from a Vice President with one of most successful retailers who also spoke highly of his abilities to bring new food products to market. Tim has worked in the food business his entire career rising from the loading docks to board rooms on both the selling and purchasing sides.
Doug Treadway |
Started at ground zero with no olives, branding or business plan. Tim identified core objectives, consumers, created a differentiated product along with a PR, retail and food service action plan. Wall Street Journal "A Best Olive Oil Made in the US, world-class." New milling facility Harvest total Sell Out!
Full Case Study details at LINK>> |
|
CLUB STORE CHAMPIONTim's innovative methods and vision brought to the warehouse club store channel new products and brands. Success rained down on 22 new companies that had no prior experience or sales in the channel with Tim's direction. New Costco Vendors: 22 Total Club Revenue: $ 54 Million |
TIM'S BIG
|
INVENTIVE STRATEGY
|
$16 MILLION INVESTMENT!Zaycon Fresh enlisted the help of Tim Forrest in preparing the closely held private company’s valuation. Zaycon Foods utilized Tim’s expertise to assist in assessing firm value with the aim of supporting discussions and efforts to raise financing for the food business. The result was an infusion of $16 million dollars in new capital. |
“Tim’s extensive food background and creative insights were instrumental in leading our valuation efforts. He was a great resource for our team.” Mike Conrad, CEO of Zaycon Fresh |
|
"Blue Bell Creameries is fortunate to have a professional such as yourself in their support."
Manager Blue Bell Creameries |
TIM CREATES
|
PROBLEM SOLVED!Rite Aid had a problem. They had purchased KB Drugs, a regional chain with 200 locations in 6 Southern states self-manufacturing their own brand of ice cream. K&B Drugstores made a well-regarded and much-beloved line of K&B Ice Cream; the most distinctive flavor being K&B Creole Cream Cheese ice cream. The ice cream plant would not continue after the purchase.Rite Aid soared with Tim Forrest Consulting to avoid tragedy and to consolidate a purchased regional chain into their national drug store chain. All were concerned the changeover of the ice cream could blow-up into a public relations and revenue fiasco. During this process, they actually accepted an exclusive deal from Pepsi that kicked out Coke products for a period of time before being forced by consumers to bring Coke back into the stores. We solved it without a single customer complaint or notice that anything had changed. The key was in changing the ice cream formulas first, limiting the flavors and waiting a period of time, about a year, to then update the packaging and broaden the line to the new manufacturing facility. |
The ice cream packaging from the new plant in Minnesota looked identical with only superficial minor changes to the recipes and ingredients. No one recognized the difference in product due to the identical packaging. We continued using the "old" packaging for about a year. If we had changed both the recipes and packaging in tandem, it would have likely created a firestorm. |
Amlan Ganguly, Director of Prayasam, dreamed of a commercial catering company that the children in the slums of Calcutta, India could operate for experience and graduate to skilled positions in restaurants and hospitality including owning their own enterprise. Tim Forrest assisted with devising a system to train the kids online with chefs in the USA, provided a curriculum for safe food handling, and set-up a food photography course to allow for better marketing and menus. We also developed the database of foundations used in soliciting grants for the enterprise. Today, the commercial kitchen is a reality. The project provides training in food production, marketing and distribution. This has appealed to more than 30 kids and they see it as an exit from unskilled labour to a career in restaurants, hotel or in setting up their own enterprise. The Commercial Kitchen is expanding to include youth from the areas of Bidhannagar and South DumDum Municipalities of the district 24 Parganas(N), namely, Udayanpally, Mohishbathan, Nazrulpally, Shantinagar, Duttabad and Rishi Aurobindo Colony, who are assisting in managing the kitchen. |
