About Keethe Justine

Runs on coffee, deadlines, and good ideas.

Grow Your Food Brand with Government Collaboration

https://youtu.be/jOve79WANKw?si=MEdxrM49JPsSw9ng   As a food entrepreneur, you're constantly seeking new ways to grow your business and stand out in a crowded market. But have you considered the game-changing potential of collaborating with government entities? This often-overlooked strategy can be the catalyst that propels your food brand to unprecedented success. Understanding Government Collaboration Government collaboration

Build a Dream Team for Your Food Brand

https://youtu.be/EbPeqlRvAsM?si=8NVyc-5jIvY55PCP   In the competitive world of food brands, having the right team can make all the difference between stagnation and explosive growth. But how do you find and attract top talent in this specialized industry? We recently sat down with Tom Forquer, a seasoned recruiter with extensive experience in the food sector, to

10 Game-Changing Food Product Development Strategies

https://youtu.be/vQRGhUdCOQ0?si=fcFNjYsmCv9WC6vB   In the fiercely competitive food industry, staying ahead requires more than just following trends or relying on gut instincts. It demands a deep understanding of your consumers – their preferences, needs, and desires. Recently, our brand underwent a remarkable transformation, all thanks to the invaluable feedback from our customers. This journey not

FDA Import Holds: Why Food Gets Stuck at the Border

https://youtu.be/Pu0jRvxfLCU?si=eLzU8hYnUpzsZHog As a food business owner or importer, navigating the complexities of bringing products into the US market can be challenging. One of the most critical aspects to understand is why the FDA sometimes places imported food items on hold. This process is essential for maintaining the safety and quality of food consumed

5 Key Retail Questions for Food Brand Success

https://youtu.be/FuQGvvoHccA?si=ybIA2vslM4CFk-nm   Are you a food business owner or brand manager preparing for a crucial retail pitch? Before you step into that meeting room, it's essential to arm yourself with the right questions and strategies. With over 35 years of experience in food strategy consultancy, I've helped clients raise more than $20M and achieve

How to Get Your Product into Costco

https://youtu.be/NIzGHHvv4UQ?si=tjZf9Ft5Ex2rJH_C   Are you ready to take your food product to the next level? Imagine seeing your brand on the shelves of one of the world's largest retailers. That's the power of becoming a Costco vendor, and we're here to show you how it's done. At Tim Forrest Consulting, we've helped over 22 clients

Protect Your Food Business from Lawsuits

https://youtu.be/IUOFm6VKORI?si=o0RKlxDOnVxcz0Uz   In the ever-evolving food and beverage industry, legal challenges can arise unexpectedly, potentially derailing even the most promising businesses. To shed light on this crucial aspect of food entrepreneurship, we recently sat down with two industry experts: Tim Forrest, a seasoned food strategy consultant, and Pooja Nair, Esq., a distinguished business litigator

Food Sampling: A Proven Growth Strategy

https://youtu.be/staIK6GdPTc?si=UH2oi4ZJbUmtKLUZ   In today's digital age, you might think that traditional marketing techniques have lost their edge. However, even global behemoths like Coca-Cola continue to invest heavily in event marketing, particularly food sampling. Why? Because it works. Event marketing, especially food sampling, creates an immediate and tangible connection with consumers. It's not just about

5 Financial Ratios for Food Business Success

https://youtu.be/wOORD66i958?si=imgkl5hJJxy3d15h   In the competitive world of food and beverage, understanding how your business stacks up against industry leaders is crucial for growth and success. Our recent analysis of some of the biggest names in the food industry – including Coca-Cola, PepsiCo, Mondelez, and Unilever – reveals five key financial ratios that can help

Data-Driven Category Management Strategies

https://youtu.be/_6GMImzpRWc?si=L22cJdoX_N5Oh39z   As a seasoned copywriter and blog expert, I'm thrilled to share insights from a recent exclusive interview with James Jackson, the Director at the Category Management Association. In this must-watch video, James delves into the essential elements of Category Management, providing actionable strategies that can give CPG entrepreneurs and food brand owners

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