https://youtu.be/UzzIXrSlxzI?si=OP387X0hXkZGF9jC A food product can have exceptional flavor, strong packaging, and competitive pricing and still struggle in retail. Why? Because shoppers never notice it. Retail success is driven by visibility long before a consumer experiences the product itself. If a brand fails to capture attention in the aisle, it loses the opportunity to
https://youtu.be/jNfJti7-yi4?si=lDPxlm8K36dUkfyY Many international food brands assume that if a product is certified organic in their home country, they can automatically market it as organic in the United States. That assumption creates serious problems. The U.S. organic market is heavily regulated, and the standards have become even stricter under the updated USDA Organic Integrity
https://youtu.be/UYRZBFoIN1k Many international food brands believe importing into the United States is mostly about logistics. Find a freight forwarder.Book a container.Ship the product. That is the easy part. The real challenge begins when your shipment approaches a U.S. port and enters one of the most regulated food markets in the world. This is
https://youtube.com/shorts/RzBgBF44vq8 Early in my life, I almost did not graduate college. It was not because I lacked ambition. It was because I struggled with direction, focus, and consistency. What changed everything for me was not a business course or a networking event. It was swimming. At the time, I did not fully understand
I'm excited to share a project I've been working on for the past year: helping bring wild Maasai honey from Africa into the United States. This one has been close to my heart from the very beginning. The Maasai tribes have access to beautiful, organic wild honey with a rich, unique flavor harvested from
https://youtu.be/hZpyuF4kUX4?si=lHXTOXw6dsRO1dJ_ Importing Food to the U.S.? Your Recipe Is Not the Advantage Early in my career, I was handed a cookie recipe by Wally Amos, the founder of Famous Amos. You would think that was the moment. The secret. The edge. It wasn’t. What I learned that day is something every food entrepreneur
https://youtu.be/vQw1ajc-2Cs?si=W3gxoliWKqEPcB2n If you are building a food brand and thinking about the U.S. market, you are likely asking some version of these questions: Can I get into Costco?How do I respond to a Whole Foods opportunity?What does it really take to export into the United States?Do I need an FDA license?How do I
https://youtu.be/qELofyNYKoc The U.S. food market is one of the largest in the world. In categories like salty snacks alone, Americans spend more than $31 billion annually. Major players such as Frito-Lay control a significant portion of that space. For many international food brands looking to import into the United States, this creates a
https://youtube.com/shorts/cfc8gs4hzFc Growth feels good. New accounts. New regions. More distribution. It looks like progress from the outside. But in the food business, growth without discipline can quietly undermine everything you have built. I have seen brands gain traction, expand aggressively, and then struggle to maintain shelf space because the foundation was not strong
https://youtube.com/shorts/OAKtJyQA4tg?si=5JZI7sSwPOTCDd2_ Raising capital is not the hardest part of growing a food brand. Using that capital effectively is. I have worked with brands that secured significant funding, only to struggle with execution. They expanded too quickly, entered the wrong markets, or failed to build the operational foundation needed to support growth. In one
