https://youtu.be/bis47BMPVLg?si=z4Sl_MiS6E9yWFII Welcome to an eye-opening journey into the fascinating world of promotions and deductions in the food business! Join us as we uncover the hidden strategies and tactics that top retailers use to stay ahead of the competition and boost their profits. Are you curious about the different types of promotions? From BOGO deals

https://youtu.be/7U5IhAeAR38?si=3lUkT2JTba5W1UIB The recently released Barbie Movie has taken the world by storm, grossing over $500 million at the box office. But beyond the glitz and glamour, there are important lessons food entrepreneurs can glean from the movie's astounding success. At the heart of the Barbie Movie's triumph was a staggering $150 million marketing budget

https://youtu.be/NmqJi1sMvP8?si=MqS65_V6FpUFmwKq Have you ever wondered how some food brands manage to captivate their audience and achieve remarkable success? The recent Barbie movie's marketing strategy holds the key to unlocking that secret. In our recent video, "In part 2 of Taste of Success: How Barbie Movie's Strategy Applies to Food Entrepreneurs," we delved into how

https://youtu.be/58NP6wBmCsA?si=nrf090rCaOFCU5-f Are you a product manager or business owner struggling to navigate the complexities of the New Item Form? Look no further! In this comprehensive guide, we'll dive deep into the essential components of the New Item Form, empowering you to create accurate product listings and streamline your operations. Unpack the Power of Inner

https://youtu.be/53nrM89KSJM?si=tASJkagsnexNr6rz In the fast-paced world of marketing, staying ahead of the curve is crucial for brand success. But what if we told you that the most effective strategies don't always require a hefty budget? In a recent interview with Simon Dang from 858 Consulting, we uncovered some game-changing insights that could revolutionize your approach

https://youtu.be/jOve79WANKw?si=MEdxrM49JPsSw9ng As a food entrepreneur, you're constantly seeking new ways to grow your business and stand out in a crowded market. But have you considered the game-changing potential of collaborating with government entities? This often-overlooked strategy can be the catalyst that propels your food brand to unprecedented success. Understanding Government Collaboration Government collaboration isn't

https://youtu.be/EbPeqlRvAsM?si=8NVyc-5jIvY55PCP In the competitive world of food brands, having the right team can make all the difference between stagnation and explosive growth. But how do you find and attract top talent in this specialized industry? We recently sat down with Tom Forquer, a seasoned recruiter with extensive experience in the food sector, to uncover

https://youtu.be/vQRGhUdCOQ0?si=fcFNjYsmCv9WC6vB In the fiercely competitive food industry, staying ahead requires more than just following trends or relying on gut instincts. It demands a deep understanding of your consumers – their preferences, needs, and desires. Recently, our brand underwent a remarkable transformation, all thanks to the invaluable feedback from our customers. This journey not only

https://youtu.be/Pu0jRvxfLCU?si=eLzU8hYnUpzsZHog As a food business owner or importer, navigating the complexities of bringing products into the US market can be challenging. One of the most critical aspects to understand is why the FDA sometimes places imported food items on hold. This process is essential for maintaining the safety and quality of food consumed in

https://youtu.be/FuQGvvoHccA?si=ybIA2vslM4CFk-nm Are you a food business owner or brand manager preparing for a crucial retail pitch? Before you step into that meeting room, it's essential to arm yourself with the right questions and strategies. With over 35 years of experience in food strategy consultancy, I've helped clients raise more than $20M and achieve $1B