About Keethe Justine

Runs on coffee, deadlines, and good ideas.

The FDA Import Roadmap: Five Steps for Successfully Importing Food Into the United States

https://youtube.com/shorts/APObVf49b5o?si=XaZZUSGvOLdTcQvQ Importing food into the United States can feel overwhelming for companies entering the market for the first time. The regulatory environment is complex, the documentation requirements are strict, and mistakes can lead to delays at the port or even refusal of entry. However, the process does not have to be confusing or

Five Prior Notice Mistakes That Cause FDA Import Holds

https://youtube.com/shorts/GUPMAvctScg?si=KBDLjOGLImtPNEzk When a shipment of food is heading to the United States, many importers focus on logistics. They track the container, monitor vessel schedules, and prepare distribution plans. Meanwhile, regulators are examining something far more important. They are reviewing the Prior Notice submission. Prior Notice is a mandatory filing that informs the U.S.

Three Critical Checks Before Importing Food Into the United States

https://youtube.com/shorts/UQRaaCOn0nM?si=SOlKolJUY_wqNjtN Importing food into the United States can open the door to one of the largest consumer markets in the world. However, that opportunity comes with strict regulatory oversight. Many import delays happen because companies overlook a few essential compliance steps before the shipment even leaves the factory. Once the container is on

The FDA Does Not Certify Food Companies: What Importers Must Know

https://youtube.com/shorts/i99x0gag6rY?si=AdLzi9ZMSSNnxePy One of the most common statements I hear from overseas food manufacturers is this: “Our company is FDA certified.” It sounds reassuring. It suggests that the facility has passed a formal approval process and received a government seal of endorsement. The problem is that this status does not exist. The U.S. Food

Preparing Your Food Shipment for Entry Into the U.S. Market

https://youtube.com/shorts/duxq8VAzW_0?si=skBTMUDY4OAlUylR FDA Reviews Your Shipment Before It Lands in the United States When a container of food products leaves a foreign port bound for the United States, many exporters believe the regulatory process begins only after the ship arrives. In reality, the review process begins long before the vessel reaches the harbor. Imagine

How Food Entrepreneurs Can Identify Their Next Best-Selling Product

https://youtube.com/shorts/BXC_emYf2t0?si=HD53iYds15535wjp Growing Your Food Business With the Chocolate Velocity Matrix Many food entrepreneurs believe the next successful product comes from inspiration, intuition, or a lucky idea. They watch trends, brainstorm flavors, and hope the market responds. That approach often leads to expensive mistakes. Product development in the food industry should not rely on

Understanding Country of Origin Laws Before Importing Food to the U.S.

https://youtube.com/shorts/dp-1-Y4KbJ8?si=hroG0d-NkEfVoIfH When importing food into the United States, most companies focus on FDA registration, labeling compliance, and customs documentation. However, one detail that frequently causes unexpected delays is country of origin marking. If your product does not clearly state its country of origin, your container may not move past the port. Country of

What Every Food Importer Should Know About U.S. Port Inspections

https://youtube.com/shorts/i9p0MV-t9BA?si=7LisxXxA4XR0-3ZA Shipping a container of food products to the United States may appear straightforward. You load the goods, confirm the booking, and track the vessel across the ocean. Then the container arrives at the port, ready for distribution. That is the ideal scenario. In reality, long before you ever see that container, multiple

How Counterfeit and Misbranded Food Can Stop Your U.S. Shipment

https://youtube.com/shorts/E5hkmT70AFE?si=L0CF0JefNNHwTEcG Recently, one of my clients discovered that a counterfeit version of their food product had entered the supply chain. The packaging looked similar. The branding was nearly identical. The formulation was not. We did not call a lawyer first. We moved quickly through regulatory channels to protect the brand, document the issue,

FDA Misbranding: How One Labeling Error Can Stop Your Shipment

https://youtube.com/shorts/pVqS2wnBYu4?si=4lZDqYZ0WQWNpeSG When importing food into the United States, most brands focus on logistics, customs paperwork, and distributor relationships. Few realize that a single labeling error can bring their shipment to a halt before it ever reaches a warehouse. Under U.S. law, a product can be considered misbranded if its label does not meet

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