About Keethe Justine

Runs on coffee, deadlines, and good ideas.

Your Food Brand Could Be Losing the GLP-1 Consumer Without Knowing It

GLP-1 medications are changing more than weight-loss conversations. They are beginning to change what consumers put in their grocery carts, which categories receive their spending, and what they expect from the food they buy. For food manufacturers, importers, and CPG brands, the question is no longer whether GLP-1s matter. It is whether your products

California Just Created a New Food Label. Is Your Product Ready?

California has created a new government-backed certification for food products that meet its non-ultraprocessed standard. For food manufacturers, importers, and brands selling in California, the question is no longer whether this conversation is coming. It is whether your product will be ready when the certification system is fully operational. California has just taken another

From Pakistan to the U.S. Shelf: What Food Exporters Need to Know

Pakistan has a growing food industry with products that can appeal to consumers across the United States. From spices, sauces, rice, snacks, and beverages to specialty and traditional foods, Pakistani food companies have opportunities to expand beyond their home market and reach American consumers. But exporting food from Pakistan to the United States requires

Importing Food From India to the USA? Read This Before You Ship

Importing Food From India to the USA? Read This Before You Ship India has one of the world's richest and most diverse food cultures, and American consumers have an increasing appetite for authentic international flavors, specialty foods, snacks, spices, sauces, ready-to-eat products, and innovative food brands. That creates a significant opportunity for Indian food

Want to Import Food to the U.S.? Start With This $2.6 Trillion Opportunity

The $2.6 Trillion Reason to Bring Your Food Product to the U.S. The United States is not simply another market to consider. For international food brands, it can be the market that changes the trajectory of the entire business. The U.S. represents an estimated $2.6 trillion consumer market, creating enormous opportunities for companies with

How Ares Projects and Tim Forrest Are Helping Global Brands Enter the U.S.

https://youtu.be/b47wheMR280 Ares Projects and Tim Forrest Consulting Partner to Help European and Global Brands Enter the U.S. Market The United States remains one of the most valuable consumer markets in the world. For European manufacturers and international brands, it offers access to a trillion-dollar economy, a single currency, and one of the world's

Imported Produce Recall Highlights Why FDA Compliance Starts Long Before Food Reaches the U.S.

Food Safety Risks Begin at the Farm, Not at the Port. Tim Forrest Consulting Helps Importers Build the Systems That Protect Consumers, Brands, and Supply Chains. When news breaks about a nationwide food recall, consumers usually see the restaurant name or grocery chain in the headlines. They rarely see what happened weeks—or even months—before

Food Packaging That Sells: Lessons From the World’s Biggest Candy Brands

https://youtu.be/8zVu1OTtso4 Walk past a checkout lane, and you'll probably see the same thing every time. A row of brightly colored candy bars waiting near the register. You weren't planning to buy one. You may have even told yourself you were going to skip the candy altogether. Yet somehow, your hand reaches for it

Food Packaging Tips for Brands Entering U.S. Retail

https://youtu.be/LSPU6RcMAQs You can spend years perfecting a recipe. You can source premium ingredients, refine your manufacturing process, and produce an exceptional product. None of that matters if shoppers never pick it up. The first experience consumers have with your product is not the taste. It is the package. Before a customer smells your

Costco Is Opening 30 Warehouses a Year, and Every Existing Store Keeps Growing Too. Here’s What That Means for Your Food Brand.

Costco does not advertise. It carries fewer than 4,000 products per warehouse. It caps its markups. And it just passed a quarter trillion dollars in annual sales. The growth is coming from two directions at once. Costco is opening more than 30 new warehouses a year, and at the same time, every existing warehouse

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