About Keethe Justine

Runs on coffee, deadlines, and good ideas.

Is Expo West Worth It for Food Brands? Here’s What You Need to Know

https://youtu.be/56YYkPYtrEg?si=3i_aZHi9izUpbLXj Every year, thousands of food entrepreneurs and brand founders flock to Expo West, the largest natural and organic products trade show in the U.S. But a common question remains:Should you exhibit — or simply attend? In this short and insightful video, Tim Forrest breaks down what you need to know before making

What to Expect on a Call with Tim Forrest

https://youtu.be/rYfC7TWm-08?si=FGBUMrXwEXN9p1lM Have you ever thought about booking a consultation with Tim Forrest—but weren’t quite sure what to expect?Maybe you’re wondering what kind of value, insight, or experience you’ll receive from a call. In this new behind-the-scenes video, Tim opens the door to what really happens during a strategy session. You’ll hear the kinds

Complete Guide to Finding and Working With Food Brokers

https://youtu.be/4IVDiG9VX7I?si=w7j7YbEZmYSiavtk How to Choose the Right Food Broker for Your CPG Brand: A Complete Guide By Tim Forrest Consulting Finding the right food broker can make or break your retail strategy. According to industry data, food brokers handle approximately 80% of all product introductions to major retailers, making this one of the most

Food Broker Management Guide: 8 Steps to Retail Success for CPG Brands

https://youtu.be/nnCwg0LDMxI?si=SGwLZSjSxObA8gaq 8 Proven Steps to Food Broker Success in Retail: A Practical Guide By Tim Forrest Consulting Managing food brokers or third-party sales agencies and feeling like you're not getting the results you deserve? You're not alone. For over 25 years, Tim Forrest Consulting has worked alongside major food and CPG companies to

9 Pillars of Global Food Brand Marketing: International Growth Strategy Guide

https://youtu.be/Q97cRLlSMBg?si=AZNhuNfOnYE5unC- What separates global food success stories from the thousands of products that never leave the warehouse? After decades working with both household names and startups, Tim Forrest has identified nine foundational pillars that define sustainable success in the global food industry. In his latest video, Tim shares the framework he uses to

Why the FDA Puts Imported Food on Hold (and How to Avoid It)

https://youtu.be/Pu0jRvxfLCU?si=vR9kxpPa58goiZM- FDA “holds” stop your shipment at the border while questions get answered. They’re not automatic refusals—but they do cost time and money. Most holds come down to preventable issues: incomplete paperwork, misbranding/labeling errors, missing FSVP records, undeclared allergens, unsafe or unapproved additives, contamination, or tampering concerns. The fix: align your product, label,

Launch Your Food Brand at Farmers Markets

https://youtu.be/74JGAo4o_bU?si=DM6XgBIbVP-7tVNv   The US food industry’s appetite for fresh, bold flavors keeps growing. Consumers want new tastes and unique products, driving a never-ending search for foods from around the world. For entrepreneurs and importers, this opens the door to big opportunities—but also big risks. Messy paperwork, strict regulations, and rushed retail launches can drain

How Imported Foods Shaped American Staples

https://youtu.be/WJITPnLT5ZM?si=2m7rLClmBpuihQb9 Nothing says the Fourth of July like hot dogs, fireworks, and backyard grills. Every year, Americans eat more than 150 million hot dogs on Independence Day alone. The classic hot dog, a food with roots in Germany, highlights how imported foods have shaped what we eat on our most patriotic day. Imported

U.S. Market Launch Myths That Hold Brands Back

https://youtu.be/2dsDkTicKIk?si=Pl0CM1W3gQ9CIMWm   1. Why U.S. Launches Often Trip Up In our most recent YouTube video, Tim Forrest dives into the top missteps he’s seen countless international food brands make when launching in the U.S.—and how you can sidestep them with clarity and confidence. 2. Mistake #1: Treating All U.S. Retail Channels the Same Tim

Are Food Brokers Worth It for Your Brand?

https://youtu.be/2qiLXlzOEQo?si=OwZtLFOM8z1F1W1B   1. The Role of Food Brokers: Gatekeeper or Growth Partner? In our latest YouTube video, Tim Forrest demystifies the food broker’s role—examining when they’re essential, when they’re optional, and how to get real value from them. With over 35 years in the field, Tim lays out a pragmatic framework that helps food

Go to Top