Distribution (the ability to communicate and transact with a shopper) is consistently the most underestimated factor and missed opportunity in most food and beverage companies. In my experience, distribution is more important than product development. If you have good distribution, there will be an endless line of companies wanting to partner with you to take advantage of it. This training in distribution became the catalyst for $100’s of millions in new value for multiple brands globally. Every brand needs distribution. Listen and learn more.
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