The Costco Vendor’s Playbook: From Startup to Selling Millions

Becoming a Costco vendor isn’t just about having a great product—it’s about understanding the unique ecosystem of this retail giant. In my video “Sell to Costco Wholesale: Become a Vendor and Sell Millions Like My Clients,” I share insider strategies that have helped my clients raise over $20M and achieve $1B in growth. Here’s a sneak peek at what you’ll learn:

  1. Understand Costco’s Business Model Costco’s success is built on a unique approach to retail. Learn how their membership model, limited SKU strategy, and focus on value drives decision-making.
  2. Nail Your Product Positioning Your product needs to align with Costco’s value proposition. Discover how to position your offering as a must-have for Costco members.
  3. Master the Art of the Pitch Learn the key elements that Costco buyers look for in a product presentation. Hint: It’s not just about your product, but how it fits into Costco’s overall strategy.
  4. Prepare for Scale Costco deals in volume. Find out how to ensure your supply chain and production can handle the potential surge in demand.
  5. Navigate the Approval Process The path to becoming a Costco vendor isn’t always straightforward. I’ll guide you through the steps and potential pitfalls.
  6. Maximize Your Opportunity Once you’re in, the real work begins. Learn strategies to maintain and grow your presence in Costco stores.

Remember, selling to Costco isn’t just a transaction—it’s a partnership. They’re looking for vendors who understand their business and can grow with them.

Ready to take your product to Costco and tap into a multi-billion dollar market? Visit to book a strategy session and let’s chart your path to Costco success.


Who is Tim“Hi I’m Tim, and I love the food business! I’ve been helping large and small companies and entrepreneurs achieve success for decades. My consulting projects have contributed to major successes for my clients, including many with 100%+ year-over-year growth rates. I enjoy sharing my expertise, and hope you find these blog posts enlightening. Please reach out to me with any questions or comments.”

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