About Keethe Justine

Runs on coffee, deadlines, and good ideas.

How Counterfeit and Misbranded Food Can Stop Your U.S. Shipment

https://youtube.com/shorts/E5hkmT70AFE?si=L0CF0JefNNHwTEcG Recently, one of my clients discovered that a counterfeit version of their food product had entered the supply chain. The packaging looked similar. The branding was nearly identical. The formulation was not. We did not call a lawyer first. We moved quickly through regulatory channels to protect the brand, document the issue,

FDA Misbranding: How One Labeling Error Can Stop Your Shipment

https://youtube.com/shorts/pVqS2wnBYu4?si=4lZDqYZ0WQWNpeSG When importing food into the United States, most brands focus on logistics, customs paperwork, and distributor relationships. Few realize that a single labeling error can bring their shipment to a halt before it ever reaches a warehouse. Under U.S. law, a product can be considered misbranded if its label does not meet

Do You Need a U.S. FDA Agent to Import Food Into the United States?

https://youtube.com/shorts/drpQikFGhwo?si=y9LeHW2CZMTjbgnI If you are an overseas food manufacturer planning to ship products into the United States, there is one requirement you cannot overlook: appointing a U.S.-based FDA agent. Many international brands focus on labeling, logistics, and distributor relationships. Fewer understand that without a properly designated FDA agent, their facility registration is incomplete, and

How International Food Brands Can Prepare for Costco in the US

https://youtube.com/shorts/hIdXLLAbif4?si=tx6GdHnImg6-09A0 Are You Truly Ready for That Level of Scale? Many food founders dream of landing Costco. It is one of the most powerful retail platforms in the world. A single successful SKU inside Costco can generate tens of millions of dollars annually. In some cases, one product can exceed $100 million in

How to Check FDA Import Alerts Before Shipping Food to the US

https://youtube.com/shorts/wP7O93vxjLI?si=A11IAyv4gtgV91HA Many food importers focus on labeling, shipping logistics, and customs paperwork. Few realize there is another powerful system that can stop a shipment before it ever reaches store shelves. The FDA maintains what many in the industry refer to as a “blacklist.” The formal name is Import Alert. If your product, manufacturer,

FDA Registered Does Not Mean FDA Approved

https://youtube.com/shorts/pNPyHBEoayE?si=Y9x1d_xm0ZP1BQhi If you’re importing or manufacturing food for the U.S. market, you’ve likely seen or heard the phrase “FDA approved.” It sounds reassuring. It sounds official. It sounds like a competitive advantage. But here’s the reality: Most food facilities are FDA registered — not FDA approved. And that distinction matters. In this video,

What FDA Registration Actually Means for Food Importers

https://youtube.com/shorts/hfFpwLtWqMQ?si=3FArTl2HJQLYKztX One of the most common — and costly — misunderstandings in food importation is this: An FDA number is not a permit to import food into the United States. Let’s say that again clearly. The FDA does not issue import permits for food. Having an FDA registration number, DUNS number, or facility

Import Permits in the USA: What Food Brands Must Understand Before Shipping

Importing food products into the United States is a major opportunity — and one of the fastest ways brands get into trouble when they underestimate the regulatory process. One of the most commonly misunderstood (and overlooked) requirements is import permits. This guide expands on those insights and explains what food entrepreneurs, international brands, and

Importer Responsibility Is the Foundation of Food Import to the U.S.

https://youtu.be/6sSs7tNI6Y8?si=LMcn7I5m8kYRETCD Most Importers Think Their Supplier Handles FDA. FDA Thinks Otherwise. Most importers believe FDA compliance sits with the factory. They think the supplier has it covered. That single assumption causes more enforcement problems than almost anything else in food importing. FDA does not regulate your overseas supplier for U.S. compliance. FDA regulates

The FDA and Customs Documents Every Food Importer Must Get Right

Food imports don’t fail because of shipping—they fail because of paperwork Most people think importing food is about logistics. Containers. Temperature control. Transit time. That matters, but it’s not what stops shipments. Food imports fail because the documents don’t line up with U.S. law. When that happens, Customs holds the product. The FDA asks

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