About Keethe Justine

Runs on coffee, deadlines, and good ideas.

How to Partner with International Distributors and Grow Your Food Business

https://youtu.be/ecvGZe4cFIU?si=ZF3t1G0y6hqmf8Dc Expanding into international markets is an exciting milestone for any food entrepreneur. More sales, broader reach, higher brand visibility — it all sounds like a dream. But before you sign with an international distributor, you must fully understand the opportunity, risks, and costs involved. In this new video, Tim Forrest breaks down

How to Reduce Retail Deductions and Chargebacks in the Food Industry

https://youtu.be/Xo1ZjKqDZgM?si=A7bHWbfDbLblTOeP Every food entrepreneur dreams of seeing their products on more shelves — more stores, more markets, more reach. But as Tim Forrest and Dr. Neal McTighe explain in this insightful conversation, growth in the food industry is not just about opening doors — it’s about performing once you’re inside them. In this

The Smart Way to Design Your First Food Label (Using Oreo as a Guide)

https://youtu.be/l6oxFMTmvmw?si=7V-5R86VvlR2fujy Designing your first food or drink label can feel like standing at the edge of a blank page, not sure where to start. What matters most? How do you dodge expensive reprints? In this quick video, Tim Forrest brings in a surprising coach—Oreo cookies—to walk you through how a classic package can

Is Expo West Worth It for Food Brands? Here’s What You Need to Know

https://youtu.be/56YYkPYtrEg?si=3i_aZHi9izUpbLXj Every year, thousands of food entrepreneurs and brand founders flock to Expo West, the largest natural and organic products trade show in the U.S. But a common question remains:Should you exhibit — or simply attend? In this short and insightful video, Tim Forrest breaks down what you need to know before making

What to Expect on a Call with Tim Forrest

https://youtu.be/rYfC7TWm-08?si=FGBUMrXwEXN9p1lM Have you ever thought about booking a consultation with Tim Forrest—but weren’t quite sure what to expect?Maybe you’re wondering what kind of value, insight, or experience you’ll receive from a call. In this new behind-the-scenes video, Tim opens the door to what really happens during a strategy session. You’ll hear the kinds

Complete Guide to Finding and Working With Food Brokers

https://youtu.be/4IVDiG9VX7I?si=w7j7YbEZmYSiavtk How to Choose the Right Food Broker for Your CPG Brand: A Complete Guide By Tim Forrest Consulting Finding the right food broker can make or break your retail strategy. According to industry data, food brokers handle approximately 80% of all product introductions to major retailers, making this one of the most

Food Broker Management Guide: 8 Steps to Retail Success for CPG Brands

https://youtu.be/nnCwg0LDMxI?si=SGwLZSjSxObA8gaq 8 Proven Steps to Food Broker Success in Retail: A Practical Guide By Tim Forrest Consulting Managing food brokers or third-party sales agencies and feeling like you're not getting the results you deserve? You're not alone. For over 25 years, Tim Forrest Consulting has worked alongside major food and CPG companies to

9 Pillars of Global Food Brand Marketing: International Growth Strategy Guide

https://youtu.be/Q97cRLlSMBg?si=AZNhuNfOnYE5unC- What separates global food success stories from the thousands of products that never leave the warehouse? After decades working with both household names and startups, Tim Forrest has identified nine foundational pillars that define sustainable success in the global food industry. In his latest video, Tim shares the framework he uses to

Why the FDA Puts Imported Food on Hold (and How to Avoid It)

https://youtu.be/Pu0jRvxfLCU?si=vR9kxpPa58goiZM- FDA “holds” stop your shipment at the border while questions get answered. They’re not automatic refusals—but they do cost time and money. Most holds come down to preventable issues: incomplete paperwork, misbranding/labeling errors, missing FSVP records, undeclared allergens, unsafe or unapproved additives, contamination, or tampering concerns. The fix: align your product, label,

Launch Your Food Brand at Farmers Markets

https://youtu.be/74JGAo4o_bU?si=DM6XgBIbVP-7tVNv   The US food industry’s appetite for fresh, bold flavors keeps growing. Consumers want new tastes and unique products, driving a never-ending search for foods from around the world. For entrepreneurs and importers, this opens the door to big opportunities—but also big risks. Messy paperwork, strict regulations, and rushed retail launches can drain

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