About Keethe Justine

Runs on coffee, deadlines, and good ideas.

Why Food Imports Get Denied at U.S. Customs (And How to Avoid It)

https://youtu.be/efbzUtgGk94?si=-LtM5b3glVJj5gXP The Top 10 Reasons Food Imports Are Denied Entry into the United States (And How to Avoid Costly Delays and Rejections) Few things are more frustrating for an international food brand than hearing the words: “Your shipment has been denied entry.” When a food product is stopped at a U.S. port, the

The Food Import Playbook for Scaling in U.S. Retail

https://youtu.be/lQpWNcUo_G8?si=IgYkOx0ARvHLvkwZ In the food industry, large opening orders are never accidental. Million-dollar commitments from retailers are the result of a deliberate, disciplined, and repeatable process—one that aligns food importing, market readiness, pricing strategy, and buyer expectations long before a product ever reaches a U.S. shelf. In this video, Tim Forrest shares insight into

Food Importing to the U.S.: The Missing Process That Slows Growth

https://youtu.be/yjf7aLxgIJw?si=9iIHNWLyQjU4pdB2 Food entrepreneurs are some of the most passionate builders you’ll ever meet. They obsess over flavor, ingredients, sourcing, packaging, and customer feedback. But despite all that effort, many food businesses stall, struggle, or hit expensive roadblocks—not because the product isn’t good, but because a critical process is missing. In this short video,

The One Thing Standing Between Your Food Brand and Real Growth

https://youtu.be/U69AMvbojYg?si=WWaj6p5GZXj4dHiw If you’re a food entrepreneur or maker, chances are you’ve poured your energy into product development, sourcing ingredients, packaging, and maybe even landing your first customers. But there’s a critical process that many food founders miss — not once, but repeatedly — and it often becomes the silent reason growth stalls, margins

The Truth About Food Product Pricing and Retail Competition

https://youtu.be/Lv565jOHttc?si=Q1nW6D0sE_cM1qEN Getting your food product into retail is a major milestone—but pricing it correctly and positioning it against competitors is what determines whether you stay on the shelf or get replaced. In Part 2 of Tim Forrest’s “Preparing Your Food Product for the Market” video series, Tim dives into one of the most

The First Step to Selling Your Food Product in Supermarkets

https://youtu.be/w-UuhQX_0fM?si=doPi4pmMEzjx5gbg Selling your food product in supermarkets and retail stores is a major milestone—but it’s also where many brands get stuck. Great taste alone won’t get you on the shelf. Retail buyers expect products to be market-ready, operationally sound, and positioned for scale. In this video, Tim Forrest shares practical insights and proven

The Right Way to Manage Food Brokers for Scalable Growth

https://youtu.be/rypv0xIyoNY?si=-_YwQvef1AfaxxNX Many food brands fail to scale not because their product isn’t good—but because their broker relationships are poorly structured. In a recent video, Tim Forrest shares hard-earned lessons on how to properly organize and manage food broker relationships. These insights come from decades of experience and, in one case, learning the hard

Want Better Shelf Placement? Here’s How Buyers Really Decide

https://youtu.be/snBfsz-RBHk?si=ia71FeeOGUfvPaMI Getting your product into a retail store is a major milestone. But where your product is placed on the shelf can determine whether it sells — or sits unnoticed. In this quick but insightful video, Tim Forrest explains how buyers and category managers decide where products live on the shelf, and why

Retail Buyer Expectations: A Guide for Food and CPG Brands

https://youtu.be/UY-7zgc6VbE?si=6A1-kkFVz-vrfP61 One of the biggest mistakes food founders make is assuming that getting a buyer meeting means the hard part is over. In reality, that’s where the real evaluation begins. In this short but powerful video, Tim Forrest explains what retail buyers, distributors, and category managers are actually looking for when they evaluate

Breaking Into the U.S. Food Market: How Lumpia World Found Its Path

https://youtu.be/dAkjyWBwPog?si=AheXhsXUXTPeaguI Introducing a new food to the United States market is never simple—especially when that food carries deep cultural roots, a passionate global following, and incredible potential for mainstream adoption. This is exactly the challenge Derrick and Eleanor Ellis faced as they set out to bring authentic Filipino Lumpia to American consumers across

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