About Keethe Justine

Runs on coffee, deadlines, and good ideas.

How Authentic Spanish Paella Became a U.S. Cold Chain Success

https://youtu.be/GrICFe5GSWA?si=1K77RL7yl1S6B9EO Some food brands begin with a recipe. Others begin with opportunity.Tasty Paella began with a love story — and evolved into a breakthrough food innovation. Paella Chefs Adan and Yasmin first met in Spain, where they mastered the art of traditional paella. Their flavors, techniques, and pride in authenticity reflect generations of

Why You Need a DUNS Number to Import Food Into the United States

https://youtu.be/_MILERIr_WM?si=zCauvpA7rJRe6ujl When importing food products into the United States, one requirement that often surprises new importers is the Dun & Bradstreet D-U-N-S® Number. This unique nine-digit identifier is used by federal agencies, including the FDA, to verify the identity of the business responsible for importing food into the U.S. If your documentation does

Design Smarter, Grow Faster: The Future of Food Branding

https://youtu.be/HVRW7PdSZQQ?si=FvjViJggczq8WZaM Successful food brands don’t win on taste alone—they win on design. In today’s hyper-competitive retail landscape, packaging is often the very first interaction a consumer has with your product. A powerful design can tell your story, differentiate you from dozens of competitors, and drive a shopper to pick up your product instead

How to Ensure FDA Packaging Compliance Before Entering the U.S. Market

https://youtu.be/EqokJlzgbbE?si=iMC5kZsctWSeyw6y If you’re an international food brand preparing to enter the U.S. market, one of the most critical elements of your success is FDA packaging compliance. The United States is one of the most tightly regulated food markets in the world—and for good reason. Packaging determines not only how consumers perceive your product,

What Sells in America? The 10 Hottest Supermarket Categories Right Now

https://youtu.be/dkgFCqzqq-g?si=yIy9j8jOCXQRDSex Walk into any supermarket in the United States and you’ll see tens of thousands of items—but not all categories perform equally. In fact, a handful of categories drive the majority of shopper spending, retailer attention, and product movement. In this video, Tim Forrest breaks down the Top 10 Best-Selling Supermarket Categories in

The Real Truth About Distributors (And How to Make Them Work for You)

https://youtu.be/dnO_O3BX-SY?si=KHQmjOB5s7uqgOWE If you’re working to scale your food product and are considering bringing on distributors to sell into retailers, food service operators, and other customers, you’re not alone. Distribution can be one of the most effective ways to expand your reach — but only when you understand the real role of a distributor,

Importing Food Products Into the USA (Part 1): Your Guide to U.S. Labeling Laws and Requirements

https://youtu.be/WKtVO-0C-Ag?si=zInTRtWyQwetnzSZ The United States is one of the largest food markets in the world—representing one-third to one-half of global consumption in many product categories. Because of this size and scale, entering the U.S. market requires a deep understanding of its laws, regulations, and labeling requirements. In this first installment of our How to

Importing Food Products to the U.S. (Part 2): What Happens Once Your Shipment Reaches the Port

https://youtu.be/vtqtMkWPyrc?si=aOXp3Z1jj94f9f4m Importing food products into the United States involves far more than shipping a container and waiting for it to arrive. In this second installment of our “Importing Food Products to the U.S.” series, Tim Forrest breaks down what truly happens at the port of entry — and what food brands must prepare

How to Import Organic Food to the USA: Key Steps Every Brand Must Know

https://youtu.be/siHp-kG-gSQ?si=X-3AcLfQyWebzb1d As more global brands look to enter the U.S. market with clean, organic, and specialty products, the question comes up again and again: How do you properly import organic food into the United States? In this episode of our “Introducing Food Products to the U.S.” series, Tim Forrest answers the most common

How to Partner with International Distributors and Grow Your Food Business

https://youtu.be/ecvGZe4cFIU?si=ZF3t1G0y6hqmf8Dc Expanding into international markets is an exciting milestone for any food entrepreneur. More sales, broader reach, higher brand visibility — it all sounds like a dream. But before you sign with an international distributor, you must fully understand the opportunity, risks, and costs involved. In this new video, Tim Forrest breaks down

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