Introduction The U.S. food market is a labyrinth of opportunities and challenges. To navigate it successfully, you need more than just a great product—you need data-driven insights. U.S. Census data offers a wealth of information that can help you organize your sales efforts with precision. This guide will provide you with a comprehensive framework, breaking

Introduction In an era marked by economic volatility, companies in the food and consumer packaged goods (CPG) sectors might be tempted to deprioritize growth. However, research shows that growth is even more crucial during times of economic uncertainty. Companies that focus on growth during downturns not only survive but thrive when the economy rebounds. This

In an industry as competitive as the restaurant business, standing still is the fastest way to get left behind. You're not just competing with the eatery next door; you're vying for attention in a digital landscape cluttered with social media buzz, online reviews, and endless marketing gimmicks. So, how do you cut through the noise

By Tim Forrest, Transforming Food Brands with Over $20M Raised and Nearly $1B in Growth As the last week of summer unfolds, many of us are soaking up the sun, enjoying barbecues, and reminiscing about the Fourth of July celebrations that seem like they were just yesterday. While fireworks and family gatherings are quintessential summer

https://youtu.be/2KxlQ5HpaDE?si=wUXkFEq65KAdwnjF   By Tim Forrest, Transforming Food Brands with Over $20M Raised and Nearly $1B in Growth Are you leaving money on the table with your food business? Understanding the difference between markup and margin could be the game-changer you've been missing. These two financial metrics may seem interchangeable, but they serve distinct roles

Supermarket cooler with various products By Tim Forrest, Transforming Food Brands with Over $20M Raised and Nearly $1B in Growth In the competitive world of food marketing, merely getting your product on supermarket shelves is no longer the coup d'état it once was. The modern consumer is both time-crunched and overwhelmed with choices.

Tim Forrest Consulting YouTube Channel @timforrestconsulting Online networking and presenting has become a vital skill in our hyper-connected world, especially for CPG and food business owners looking to forge strategic partnerships and create stronger brand awareness in the United States and Globally. From my 35+ years of experience in food and cpg strategy

https://www.youtube.com/watch?v=ucQLFI49Gbc   If you're in the food business, chances are you're no stranger to the ever-evolving landscape of the retail industry. With rising health-consciousness among consumers and an increasing demand for unique culinary experiences, the U.S. food market is more competitive than ever. That said, many food business owners overlook a vital component: effective

In the vibrant landscape of YouTube, where culinary creativity and business acumen intersect, a unique channel has emerged as a guiding star. @TimForrestConsulting, spearheaded by renowned food marketing consultant Tim Forrest, is celebrating a remarkable milestone: 100,000 views! A Pioneer Since 2007 Launched in 2007, this channel has led the way in food growth and

Last week, I received an excellent email from a reader, inquiring about the metrics used to monitor food brokers and sales performance, as well as how to maintain that critical "top of mind" position. Two Pillars of Food Broker Success: Broker Accountability and Being "Top of Mind" The question regarding the broker effectiveness reveals two