About Keethe Justine

Runs on coffee, deadlines, and good ideas.

U.S. Market Launch Myths That Hold Brands Back

https://youtu.be/2dsDkTicKIk?si=Pl0CM1W3gQ9CIMWm   1. Why U.S. Launches Often Trip Up In our most recent YouTube video, Tim Forrest dives into the top missteps he’s seen countless international food brands make when launching in the U.S.—and how you can sidestep them with clarity and confidence. 2. Mistake #1: Treating All U.S. Retail Channels the Same Tim

Are Food Brokers Worth It for Your Brand?

https://youtu.be/2qiLXlzOEQo?si=OwZtLFOM8z1F1W1B   1. The Role of Food Brokers: Gatekeeper or Growth Partner? In our latest YouTube video, Tim Forrest demystifies the food broker’s role—examining when they’re essential, when they’re optional, and how to get real value from them. With over 35 years in the field, Tim lays out a pragmatic framework that helps food

Costco vs Sam’s vs BJ’s: Best Fit for Food Brands

https://youtu.be/CK00-NSE4jg?si=PegaOfRq6jdT209R   The Big-Box Club Contest You Can’t Ignore In our latest YouTube video, Tim Forrest compares the three major membership warehouse clubs—Costco, Sam’s Club, and BJ’s—offering a clear breakdown of which one may best fit different food brands. While they share bulk sales and member-exclusive value, their strategies and ideal brand alignments vary—so

What International Kitchens Teach Us About Innovation in Food

https://youtu.be/ahcRLfz_m_w?si=VyjMBZXQTcn5PhS1   1. Why Global Workshops Matter In the latest YouTube video, Tim Forrest leads a dynamic workshop featuring food entrepreneurs from diverse regions—unearthing unexpected trends, regional flavor innovations, and universal challenges. This mix of perspectives sparks real creative breakthroughs, and here’s why it matters to your brand. 2. Trend #1: Fusion Flavors Eat

The Launch Blueprint Every Food Brand Needs (Even Before Your First Sale)

https://youtu.be/IdE3dSwg_8Q?si=lT5trPSy1FJncLJb   1. Why "First Steps" Matter More Than You Think In our newest video, Tim Forrest tells the story of a mustard brand that went from idea to shelf success by methodically building local traction. He highlights how taking the right first steps—not rushing to scale—can make the difference between becoming a permanent

Costco Strategy for Food Brands

https://youtu.be/8qdfDsczKjU?si=sxOwExIABSdue1tJ 1. Why Costco Isn’t Like Other Retailers In the latest YouTube video, Tim Forrest dives into Costco’s unique business model—and how it drives massive volume while delivering what feels like unbeatable value. Unlike traditional retailers, Costco leverages membership pricing, sharp cost control, and a curated food selection that creates constant consumer demand. 2.

Inside the World’s Largest 7‑Eleven: Retail Innovation Lessons Every Food Brand Needs

https://youtu.be/Ven-UijWcxI?si=MsOUTsmhRqGT9gOT   1. Redefining Convenience with Innovation In the YouTube video, Tim Forrest explores the world’s largest 7‑Eleven store, showcasing how this convenience‑store giant blends technology, consumer psychology, and product placement to stay ahead. As food entrepreneurs, there's a lot to learn from how 7‑Eleven adapts, experiments, and refines in real time. 2. Design

FDA Reorganization: What Food Founders Must Know

https://youtu.be/4YxEOLOrdjU?si=SDTw3bJGOGbH2vD9 Why FDA Reorganization Matters to You In our latest video, Tim Forrest dives into the FDA’s sweeping reorganization launching October 2024—a shift that isn’t just bureaucratic reshuffling, but a strategic pivot that could determine your brand’s success. This overhaul creates a unified Human Foods Program (HFP) and reinforces inspection roles—all to streamline food

FDA Compliance Secrets Every Food Entrepreneur Is Missing

https://youtu.be/xtX3LmmSDA4?si=ZpIsfPJq85Yhni53 1. Why FDA Compliance Is Your Launch Game-Changer In the video, Tim Forrest stresses that even the most innovative food products can grind to a halt if they don’t nail FDA compliance. Non-compliance isn't just a legal headache—it can kill your chances of hitting retail shelves or securing distribution deals. Understanding compliance isn’t

FDA MoCRA Cosmetic Law: Stay Compliant

The beauty industry just experienced its biggest regulatory shift in over 80 years.  If your brand sells cosmetics in the U.S.—whether online or in retail—you need to understand what the Modernization of Cosmetics Regulation Act (MoCRA) means for your business.  And more importantly, how to stay compliant before deadlines catch up with you.  “MoCRA

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